Mini ATMs - Made in India, Made for the
World
The PMJDY (Pradhan Mantri Jan Dhan Yojana) aims to ensure access
to various financial services -- savings bank account, access to need based
credit, remittances facility, insurance and pension - to the excluded sections
i.e. weaker sections & low income groups.
However, the last-mile of cash-disbursal remains a challenge:
Typically, a human agent with a POS device and a bag of cash is the
means. Designated as a “Micro ATM”, such a human agent is generally
considered the key technology product for last-mile delivery of the PMJDY
scheme and DBT (Direct benefit transfer). But such “Micro-ATMs” have never
worked satisfactorily for a number of reasons, compelling the beneficiaries to
visit the bank or head post office, which is not nearby, to obtain the payment.
On the other hand, a conventional ATM is considered an overkill
for deploying in these contexts. In the emerging economies like India,
the major challenge in deploying ATMs in semi urban/ rural areas is to provide
24/7 availability at a viable cost. Grid power availability is a major
challenge in these areas, and high cost involved in power backup solutions for
traditional ATMs with high power rating and the air conditioner needs makes it
unviable to deploy ATMs.
Pioneering Low
Footprint – Desktop/Mini ATMs for shared spaces:
The above business challenges warrant reducing the costs in
running an ATM network in tier IV-VI locations. Vortex has pioneered an
innovative Desk Top/Mini ATM solution, operating typically in day time hours,
located in a shared space, consuming low power (solar backup) and with
connectivity through GSM/CDMA dongle.
With the Desktop/ Wall mounting possibilities these ATMs can be
installed in shared spaces within the post offices/ Kirana stores / common
service centres. These Mini ATMs offer a low cost and high impact solution to
the problems of not just the beneficiaries who want to access their balances,
but also a befitting solution for the Banks and the ATM operators.
These Mini ATMs eliminate the shortcomings of the regular ATM
installation by reducing the Cap-ex and Op-ex costs, making it viable for the
ATM to break even at 40 to 50 transactions per day.
Setting benchmarks
in Indian Design
The “Ecoteller
Mini” comes with a “completely India designed” and patented dispenser
technology. The software component of this ATM is based on Open
Source technology which is also in line with current Govt. of India
policy for public sector enterprises & in line with the “Digital
India” initiatives.
Why Small is indeed
Beautiful
- This first of its kind
smaller ATMs can be mounted like a post box in shared spaces within
office/ bank/ post office lobby, kirana shops, hospitals, Metro stations,
IT parks, shopping malls, etc.,
- Easy Mobility: Can be easily
ported wherever required
- The low foot print (2 sq.ft)
reduces the space requirement, hence it brings down the rental overhead in
commercial spaces
- No separate space to
construct an ATM centre is required as it can be easily fixed in the
available space within the banks’/ post office’s premises
- As it can be deployed in the
available shared space, no ATM centre construction cost is involved. E.g:
separate infrastructure like glass doors, wall, ceilings etc.,
- Exclusive surveillance costs
like security personnel, security systems like CCTV is not involved due to
usage of shared spaces
- Provision to include cash
deposit function
- Low OPEX and CAPEX
Source:IBEF
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