Foreign Direct Investment in Online Marketing?
New clarity on e-commerce may smoothen entry for foreign giants like Alibaba
BENGALURU: The new rules on foreign direct investment in online marketplaces could accelerate the entry of overseas firms such as China's Alibaba Group, both as investors and retailers, and potentially alter India's ecommerce landscape given their deep pockets.
Alibaba Group, a significant investor in electronic payments and marketplace Paytm, recently declared it was keen to begin operations directly in India this year, after its president J Michael Evans and global managing director K Guru Gowrappan met Telecom Minister Ravi Shankar Prasad.
"The policy will bring in more interest from investors who have not yet entered the (Indian) market from countries like China and Japan as the fear of working through loopholes is now gone," said Satish Meena, a senior analyst with Forrester Research.
Source:Economic Times
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